Video Yourself Delivering Your Sales Presentation There’s nothing more satisfying than watching your sales presentation go viral through an organisation, selling for you while you sleep. Instead, use a tool like Brainshark On-Demand to record a narrated version of your sales presentation, and then track exactly who watches. It jut gives an excuse for a gatekeeper to stop you coming back to pitch to the real decision maker, and it’s as-likely-as-not going to get copied to your competitor. Record an On-Demand Version, and Track Itįorget providing a printout of your slides – it won’t help you to sell. Hyperlink parts of the relevant slides, and click on the menu when presenting to skip to that section. Plan out the sections in your presentation, and then create a small navigation bar at the bottom of each slide. So, mix things up to help make your presentation more compelling. Each time you change the media you are using attention levels rise. Use a variety of media, as appropriate, as part of your sales presentation. (For a famous example, check out Richard Feynman explaining why the Challenger Space Shuttle exploded at 2 minutes into this video.)ĭon’t just use slides, or a whiteboard, or video, or pitchbooks. 3D props help to make presentations compelling. The prop can be your product, or an object that helps explain what’s different or important – a kitchen funnel if you are talking about your impact on the sales funnel, a broken part if you are going to emphasise what’s wrong with competing approaches. People can’t read and listen at the same time – so stop undermining your sales presentation with lousy text-heavy slides.įind a prop, pass it around, talk about it, show it, let your audience hold it. Just use photos you took or that are really relevant, graphs, charts, and other visualisations. Don’t even limit yourself to one line of text per slide on a beautiful photo background (even if you have seen this idea used at conference presentations). Most sales presentations cover ground that’s unnecessary, list too many features, and confuse ‘why change?’ with ‘why us?’ Edit your presentations aggressively – try cutting half the material, tell your story pithily, and make certain to address the decision your prospects are making at the right stage in the sales cycle. So why is cutting material from your sales presentation such a hard idea to implement? It’s very rare indeed that prospects complain that a sales presentation got to the point too quickly, or didn’t go on for long enough. As an example, or pitch explains why arguing over slide copy is pointless because text-heavy slides all suck. What’s one of the best ways to challenge your prospects? By starting your presentation by looking at why what everyone has always done doesn’t work and won’t work, and what that costs. Since Dixon and Adamson found that sales reps who challenge and teach things to their prospects sell more everyone wants to be a ‘challenger’. It will make your sales presentation far more persuasive. See if you can focus your sales message on three key reasons to buy, and place everything else into one of those main categories. Worse still, you won’t know which half of your sales messaging will be forgotten – and buying committees will have divergent views about the value that you bring. If you have a long list of reasons prospects should choose you, chance is that your prospects will get lost and forget half of what you tell them. These sales presentation ideas will help you to easily improve your sales presentation, stand out, engage your audience, and sell more. Sales presentations are important, but 1000s of people each day deliver material that is tired, ugly, and ineffective.
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